The people building it
Three co-founders. Three countries. One shared commitment to making education more equitable and more effective.
Dr. Jeffrey B. Matu is Co-Founder and Chief Learning Scientist at Frame the Change LAB. A learning scientist and education researcher, his work focuses on skills development, innovative pedagogies, and qualitative approaches to measurement and evaluation, with particular attention to vocational and technical education. At the LAB, he leads the design of learning experiences and the pedagogical architecture of Fikira. As Principal Investigator, his current research centers on learner experience inside AI-supported tools: why people engage with them, and what that engagement actually produces. He is an adjunct professor at Stevenson University.
Dr. Amine Amar is Co-Founder and Chief Evidence Officer at Frame the Change LAB. A learning scientist and statistician, he brings deep expertise in research methodologies, formative assessment, learning progression, and data analysis in education. He is a Fellow with the Childhood and AI Lab Research Fellowship and teaches at Al Akhawayn University in Ifrane, Morocco. As Principal Investigator, his research examines how learners move through structured knowledge, how that movement can be measured with precision, and what it means for an AI tool to genuinely support understanding rather than simulate it. He is currently piloting Fikira in his classroom, building the foundational evidence the team needs to build with confidence.
Francis Kahindi is Co-Founder and Chief Technology and Product Officer at Frame the Change LAB, based in Nairobi, Kenya. He leads the engineering and product direction of Fikira, serving as the bridge between the research team and the developers building it. Francis brings a strong background in product positioning, value proposition design, and solution architecture, with a particular focus on how AI systems are shaped to serve real users in real contexts. He leads the LAB's thinking on product partnerships and go-to-market strategy as Fikira moves toward classroom deployment.